LAGOS BASED INTERNATIONAL BUSINESS TYCOON, TOYIN KOLADE INSTALLED AS THE IYALAJE OODUA

Kayode Olawuni

The City of Ife was on Saturday agog in celebrations with the installation ceremony of Princess (Dr) Toyin Kolade as the Iyalaje of the Oodua Race by His Imperial Majesty, the Arole Oduduwa Ooni Adeyeye Enitan Babatunde Ogunwusi, Ojaja II, the Ooni of Ife.

Aje by the Yoruba pantheon is the goddess of wealth, market profitability and economic prosperity and by her installation therefore as the Iyalaje Oodua, Princess (Dr.) Toyin Kolade becomes the custodian of all economic and commercial activities for the entire Oodua race, particularly as it relates to coordinating the affairs of mankind vis a vis the spirit of Aje.

Until her new honour, Princess Toyin Kolade holds the title of the Iyalaje of Apapa, Lagos State and She is the Global Coordinator of the Annual AJE Festival held in the ancient City of Ife, the cradle of the Yoruba race.

The three days ceremony which began on Thursday the 15th of July withnessed a series of activities featuring the performance of important traditional and installation rites at strategic locations in the city, notably the Ilé Oòduà, Ooni's Palace, the Ilero Spot (Iremo), the AJE temple at Oja Ife (Oja Ejigbomekun) among others.

The event climaxed on Friday with the grand reception and entertainment of guests at the 3,000 seater MICE Centre, the OJAJA ARENA, situated within the premises of the Ife Grand Resorts and Industrial Park, Ife/Ibadan Road, Ile-Ife where dignitaries in their mass were in attendance including the Aare Ona Kakanfo of Yorubaland, Iba Gani Adams, the deputy governor of Kogi State, Edward Onoja, Wife of Osun State Governor, Kafayat Oyetola, CEO, Ovation Media Group, Dele Momodu, Wife of a former Ogun State Governor, Funsho Amosun, among others.

The Iyalaje Oodua while thanking the Ooni for the honour, in her speech described her Installation as a "divine call to duty" and promised to use the position to facilitate economic prosperity in the land and to further promote Yoruba culture and tradition.

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