Ooni's Olori Aderonke Ademiluyi-Ogunwusi and Her Adire Oodua Textile Hub, Ile-Ife: Things You Probably Don't Know

Ooni's Olori Aderonke Ademiluyi-Ogunwusi and Her Adire Oodua Textile Hub, Ile-Ife: Things You Probably Don't Know

HRM Olori Aderonke Ademiluyi-Ogunwusi (Iya Aladire); Founder/CEO Adire Oodua Textile Hub, Ile-Ife; Africa Fashion Week Nigeria, Africa Fashion Week London and Co-founder, Africa Fashion Week, Brazil.

The Adire Oodua Textile Hub, Ile-Ife is an industrial hub that specialises in the production, promotion and preservation of adire textiles.

The hub is one of the industrial units housed inside the magnificent Ife Grand Resorts and Industrial Park, Ile-Ife serving the People’s needs in Adire fabrics both locally and internationally.

The hub was founded in February 22nd, 2021 by HRM Olori Aderonke Ademiluyi-Ogunwusi, wife of the Ooni of Ife, His Imperial Majesty, Ooni Adeyeye Enitan Ogunwusi Ojaja II, as an initiative for showcasing Yoruba cultural heritage and empowering women and youths through training and skills acquisition in adire textile production.


With her rich decades of experiences in fashion, arts and entrepreneurship, Olori Aderonke-Ogunwusi has been able to substantially promote Adire beyonds the shores of African continent particularly throug her other fashion initiatives which include Africa Fashion Week, Nigeria, African Fashion, London and the newly unveiled Africa Fashion Week, Brazil slated for May 25-27, 2023 at the Expo centre in São Paulo Brazil.

Apart from functioning as a robust innovative Centre for Art, Fashion and Talent Incubation in the city of Ile-Ife, the Adire Oodua Textile Hub has, since inception constituted a women and youths empowerment wing of the Ooni's Queen Moremi Ajasoro International(QMA) Initiative.


Adire, a traditional textile art form was said to had been invented in Ile-Ife by Oduduwa, the progenitor of the Yoruba race, hence the name "Adire Oodua". The word "adire" means "tie and dye" in Yoruba, reflecting the technique used to create the fabric.

Adire textiles are made by hand using various resist-dyeing methods. Typically, the fabric is tied, stitched, or painted with cassava paste to create patterns and designs. The dyer then applies indigo or other natural dyes to the fabric, resulting in vibrant and unique patterns.

Adire fabrics hold great cultural and historical significance among the Yoruba people. Historically, adire was used as a means of personal and cultural expression, often showcasing symbols and motifs that conveyed specific messages. The art form was traditionally practiced by women and served as a form of empowerment and economic independence.

In recent times, there has been a resurgence of interest in adire textiles and their preservation. Various organizations and artisans have been working to promote and preserve the art form.

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