The Ooni of Ife, Ooni Adeyeye Enitan Ogunwusi, CFR, Ojaja II, has formally introduced Ojaja Soft Drinks, a new homegrown beverage brand positioned as a bold statement for African enterprise, cultural pride and economic transformation.
The monarch — who serves as Permanent Chairman of the Southern Nigeria Traditional Rulers Council (SNTRC) and Permanent Co-Chairman of the National Council of Traditional Rulers of Nigeria (NCTRN) — described the initiative as the realisation of a long-standing vision to establish a globally competitive brand deeply rooted in African heritage.
In a statement issued on Saturday by the Director of Media and Public Affairs at the Ooni’s Palace, Otunba Moses Olafare, the revered monarch said the future of Africa must be intentionally shaped by Africans through deliberate support for locally made products distinguished by excellence and innovation.
According to him, Ojaja Soft Drinks go beyond commercial ambition. He said the brand symbolises resilience, enterprise and confidence in Africa’s ability to create world-class products defined by quality and authenticity.
“This is more than a beverage. It is a symbol of cultural renewal and a commitment to economic transformation driven by indigenous enterprise,” the monarch stated.
A Brand Inspired by Heritage and Health
The Ooni explained that the beverage line is inspired by Africa’s rich cultural heritage and abundant natural resources. Produced with carefully sourced ingredients, the drinks are designed to promote healthier consumer choices while preserving distinctive African taste profiles.
He emphasised that the production process prioritises wholesome local content with reduced dependence on excessive artificial additives — setting what he described as a new benchmark in quality, integrity, nutrition and responsible manufacturing.
For Ife observers, the move aligns with the monarch’s broader advocacy for economic self-reliance and cultural renaissance from the Source.
Boosting Agriculture and Local Value Chains
Beyond its consumer appeal, the initiative is strategically tied to Nigeria’s agricultural ecosystem. By sourcing raw materials locally, the project is expected to empower farmers, stimulate rural production networks and contribute to job creation.
The monarch noted that strengthening domestic manufacturing and agricultural value chains remains key to sustainable national growth and long-term economic sovereignty.
A Call for National Support
Calling on Nigerians at home and in the diaspora, the Ooni urged citizens to prioritise Made-in-Africa goods as a pathway to shared prosperity.
He encouraged young entrepreneurs, investors and global partners to champion indigenous brands and believe in the continent’s vast potential.
“With Ojaja Soft Drinks, we are igniting a movement. Let this mark the beginning of an era where African brands compete by distinction and stand proudly among the best in the world,” he declared.
Product Range and Market Positioning
As part of its rollout, Ojaja Soft Drinks will offer a wide variety of flavours tailored to diverse consumer preferences.
Cola Variants:
Ojaja Zero Cola
Ojaja Cherry Cola
Fruit & Citrus Line:
Ojaja Apple
Ojaja Orange
Ojaja Lemon & Lime
Ojaja Tropical
Ojaja Tamarind
Specialty & Bitter Blends:
Ojaja Chapman
Ojaja Ginger Lemon
Ojaja Bitter Lemon
Ojaja Ginger Ale
Ojaja Soda Water
The diversity of flavours reflects a deliberate blend of contemporary soda culture with culturally resonant African tastes — positioning the brand to compete confidently within both local and international markets.
From Ile-Ife, the cradle of Yoruba civilisation, this latest initiative underscores a growing narrative: Africa’s future will be shaped not only by policy conversations, but by bold indigenous enterprises determined to redefine global standards.